US Banker Oct 6th 08
If you’re like me, wondering what the hell is going to happen next in relation to the way we all make a living, I have and have various theories but I shall not bore you with them here… I do think that it is imperative that we continue doing business and advertising, here are my reason why: 1. How is any one going to know you’re still around. 2. Consider this a battle ground and you’re the last one standing, who are they (your customers) going to buy from? 3.When the dust settles you need to show off your new line, thus commercial photography is needed. 4.Survival of the fittest, your competition may have disappeared off the face of the earth so now is the time to show your strength and resilience with a new ad campaign. 5. Go to that Expo/ convention in Las Vegas have your Pictures taken by a professional photographer again to show the world you survived! 6.Public Relations is one of the best ways to get the word out that your company or association is reliable and alive, a new brochure with complimentary images showing confidence will increase sales and loyalty. and I’d love nothing better than giving them a piece of my mind, perhaps with the business end of my heaviest tripod, My company Costellophoto has like many taken some pretty hard knocks recently,we could have folded , I don’t know what else I would do but fight and even turn this man-made disaster in to a positive. What we at Costellophoto have done is widen our scope, revamped our image, reinvested at a time when every one else is tightening up, I think that a positive attitude is every thing, I might add that last Monday 6th Oct 08 was probably one of the most desperate days I have ever witnessed, other than feeling hopeless and angry at the bankers and other financial institutions (Some of which were our clients) and I’d love nothing better than giving them a piece of my mind, perhaps with the business end of my heaviest tripod, I just had a vision of my company being the only one left in Las Vegas because we have the determination and imagination to find other avenues in photography. Now this of course won’t happen but do have the feeling that the market place is going to shrink rapidly, and as in banking that’s not a bad thing. “free your spirit of all material things” might be the way to go reluctantly but positively” Also think about donating some time or services, we just spent and evening with a local Cancer charity http://www.fromtheheartcharity.org here in Las Vegas, other than making you realize that there are others who really need help way more than those being “Bailed out” it also gives your company exposure at the local level and make you feel just a little bit better. We hope all of you reading this get energized and maybe not as drastic as on Monday and as the Buddha wrote “free your spirit of all material things” might be the way to go reluctantly but positively.
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